Sign-up for the Sterling-Hoffman Life Sciences Journal to get the latest industry news and job postings.		Job #07271 About our client Our client is a global leader in the development and manufacturing of targeted diagnostics. They have a strong business model, excellent financials, and a dedicated management team focused on the professional development of their employees. This is a great opportunity for the right person. Position Location Marketing Manager MA Salary Highly competitive package, commensurate with experience Responsibilities Partial Job Description 1) Influence the organization by developing and establishing a vision for a particular market segment(s) 2) Support the strategic direction of blood management solutions with respect to the business plan 3) Foster relationship with key thought leaders to facilitate and promote company as a global leader of blood management solutions 4) Identify market, opportunities and feasibility of product development and/or business development 5) Partner effectively with Regional Marketing teams for seamless transition for sales execution 6) Support including, but not limited to development of effective resource tools and repositories for relevant market segment information for effective field access 7) Create segment or product specific tactical plan 8) Develop entire portfolio of marketing deliverables (including business plan, business case, etc.) 9) Develop and disseminate information on a continuous basis to pertinent parties concerning the fulfillment of project goals and objectives 10) Oversee all aspects of global lifecycle management 11) Lead a team (either directly or indirectly) to drive new market strategies with existing and new product platforms 12) Determine market analysis approach and guide research 13) Coordinate technical product development and/or integration activities as required for new business development projects 14) Develop strategic and tactical marketing plans for specific products that manage sales and profitability objectives 15) Gather data on competitors and analyze their prices, sales and methods of operation 16) Provide technical consultation to field personnel and customers during the early life of new products 17) Propose and manage new product development and introduction programs 18) Establish worldwide guidelines for pricing of specific market segment(s) or product 19) Forecast worldwide product sales for specific market segment(s) or product 20) Partner with global marketing communications on product positioning and brand identity for market segment and/or product 21) Oversee development of Turnkey Marketing programs and solutions for market segment 22) Provide franchise direction, messaging and positions to regional marketing 23) Participate in the business development process as needed 24) Develop and execute MPIA & SPIA initiatives owned and accountable by the regions 25) Mentor and develop direct reports or other team members, as appropriate Requirements Qualifications / Skills Required 1) BS/BA 2) MBA or advanced marketing training preferred 3) 7+ years of progressive sales, marketing and management experience with a minimum of 5 years in the healthcare related industry 4) International and domestic market experience, including franchise management, branding, mergers & acquisitions 5) Successful record of accomplishment in product development, program management and commercial marketing preferred 6) Skilled at expert presentation, collaboration and influential management 7) Knowledge of developed market models 8) Ability and willingness to travel (up to 50%)
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